A responsive website redesign for Kiehl's, a skincare brand with rich and intriguing history that doesn't show through in their current visuals.
Determining a userflow to content block and creating new wireframes. Ensuring a seamless, simplified shopping experience.
To preserve Kiehl's rich apothecary history, while bringing a lively interpretation consisting of bright colors, playful label motifs, and scientific illustrations.
With touches of Kiehl’s apothecary past, the redesign modernizes antique motifs for a fun, bold shopping experience.
This Kiehl’s UI redesign is responsive between mobile and desktop screens, allowing for a reflow of content.
A design system for a new brand look, fit with bright colors and fun but meaningful graphics.
A cohesive and simplified user experience. Creating a fun but true-to-brand personality that ties back to Kiehl's unique history.
Explore the responsiveness of the motifs on other screen sizes aside from mobile to desktop.